BETA REVIEWS

BETA review #1 – HOLLYXMORAN: HOLLY’S BETA

Firstly, Holly did an amazing job in taking my previous feedback into consideration, I’m genuinely flattered that I was able to produce some ideas that were able to help with the continuation of her digital artefact I feel like a proud mum. In saying this I’ve chosen to review her Beta.

Holly has done incredibly well in terms of reaching goals that she had set down throughout her pitch, she implemented the changes well and was consistent with reaching her targets. I’ve been a follower of Holly’s since the pitch and have enjoyed seeing how her content has grown. I do think it’s really important for Holly to remain positive throughout the duration of her DA as it seems she is incredibly hard on herself about her consistency. Although consistency is quite successful it’s important for her to just push forward.

I admire Holly for looking into her analytics to define what her followers wanted to see although I would have loved to see screenshots for more insight. They proved to be quite helpful in determining the followers preferred to see food related posts on her feed which means moving forward she knows this type of posts will gain traction. Holly stayed on track to her methodology and utility from her pitch, ensuring she posted a balance of food and fitness which was successful as it seemed she has followers that enjoy both aspects on her feed.

In terms of moving forward, it almost seems like Holly enjoys the food aspect of her Instagram more and is somewhat uninspired when it comes to the fitness content. I think it would be ideal to go on an inspirational binge of fitness accounts and looking for inspiration! Maybe small videos at the gym trying new workouts, boomerangs and fun photo editing apps could be helpful in gaining some inspiration back and working fitness related posts into her feed.

BETA review #2: BOMBSHELL HAIR CREATIONS: ASHLAN’S BETA

Ashlan’s digital artefact was a continuation of a instagram she had worked on previously. Although she was unsuccessful in growing her following as she had hoped, she did an excellent job managing the layout. The development of the Bombshell Hair Creations Instagram has been quite successful as Ashlan has done an excellent job constructing the feed to make it structured with a carefully planned layout. The instagram has a very aesthetically pleasing feed to browse therefor which ultimately have a positive effect on drawing in more followers.

With the main goal being to grow her following, Ashlan is planning to do a giveaway which we increase both clients in store and followers on the instagram account which will be a useful way to gain more traction and business. It would be ideal for Ashlan to post a photo for the giveaway, with the rules being something along the lines of “tag three friends to enter, all must be following bombshell hair creations for successful entry” etc. That way it would encourage people to tag their friends which would hopefully come from the same area as the existing clients.

Ashlan is very prevalent on growing an organic following and therefor wants to maintain a following within the surrounding area to the business. It may be beneficial for Ashlan to collaborate with other surrounding brands, such as beauty salon’s or tanning business for formal packages! This way those who are in the area following other brands could learn about Bombshell hair creations and follow.

Ashlan has stayed on track with her trajectories and it seems as though it has been beneficial for the business and her feed. Overall I would have loved to hear more about the consistency of posts and what types of posts have had the ability to do well in the past, however she covered most aspects I wanted to hear in her beta very well!